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September 5, 2007

Ad-Tracking: Movie Advertising

Hispanics are big movie watchers, and movie advertising amounts to an important revenue stream for Hispanic newspapers nationwide. The table below outlines the top ten Movies, ranked by Hispanic newspaper ad investment. Spanish-language movies like Pan’s Labyrinth and Volver have an interesting share. However, general market blockbusters like Shrek the third and The Hitcher clearly lead the pack.