TODO Texas Partners with Banamex for Distribution

TODO Texas, a Spanish-language lifestyle and destination magazine for Mexican nationals, announced that it has a new distribution and promotional partnership with Banamex, a major Mexican financial institution. Through this partnership, TODO Texas is now distributed to 56,000 Banamex credit cardholders who travel and spend frequently in Texas.

With this move, TODO Texas also increases its circulation by 1,000 copies, from 55,000 to 56,000.  Upscale households in Mexico City and Monterrey still account for the majority of TODO's distribution, with the publication adding selected households in Guadalajara, Chihuahua and Merida. “Banamex is our primary distribution channel and we also offer and service individual subscriptions. The advantage of the Banamex distribution is our ability to target those affluent frequent Texas travelers which is the audience our advertisers want most.”

The change takes affect with the magazine's September issue.  Formerly distributed by targeted newspaper insertion, TODO Texas is now being distributed by the same delivery service that Banamex uses to send its cardholders monthly statements and other information.  As part of the agreement, Banamex will have a monthly advertising presence in TODO Texas. The partners plan to implement cardholder promotions that provide TODO readers with special incentives when they make purchases using
their Banamex card.

Launched last October, TODO Texas was created to deliver the news, information and advertising that upscale Mexican consumers want, directly to their residences. Each month, the 76-page glossy publication covers the Houston, San Antonio, Austin and Dallas markets, as well as points of interest around the state. Its advertisers have included Louis Vuitton, Cartier, Tiffany & Co., Saks Fifth Avenue, Bailey Banks & Biddle, and M.D. Anderson Cancer.

Trackback from your site.

Editorial Staff @portada_online

Portada Staff


4 Essential Takeaways From Portada New York’s Conference

4 Essential Takeaways From Portada New York’s Conference

#PortadaNY was a great opportunity for attendees to discuss passion-point marketing's most imminent issues. Karina Masolova, Contributor at Large for Portada, has put together the following recap of essential takeaways from yesterday's panels.

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.