LatinWorks Tapped by Hyundai

Hyundai Motor America (HMA) has announced that it selected LatinWorks as its national Hispanic marketing and advertising agency of record. The selection was announced following presentations by five agencies at HMA's national headquarters in Fountain Valley, Calif. last week.

The agency will begin working immediately on national Hispanic advertising for Hyundai. The first campaign is expected to appear shortly in Internet, broadcast and print media. NY-based firm Carat will continue to handle media buying for HMA, according to spokeperson Yvonne Lorie.

LatinWorks also won the Batanga account last week.

To get access to Portada’s Media Buyer/Planner Directory, click here.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.


ANA’s New Alliance Helps Step Up Game in Multicultural Marketing

ANA’s New Alliance Helps Step Up Game in Multicultural Marketing

We caught up with industry pioneer Rochelle Newman-Carrasco of Walton Isaacson at the ANA Multicultural Conference and asked her a few questions about the growing momentum of The Alliance of Multicultural Marketing (AIMM).