Elhood.com Eyes Mobile Rollout

Fresh from a $9 million equity boost from European and Spanish private investors, Elhood.com is on the hunt for the right mobile distribution partner. “Mobile distribution is going to play a big part in our overall operations, so we’re taking special care to find the right company to partner with,” says Demian Bellumio, CEO of Elhood and Hoodiny Inc., in an interview with Portada.

Thus far, much of the company’s efforts have been focused on behind-the-scenes work, like building partnerships with record labels (Warner Bros.) and influential music industry organizations (Billboard).

Bellumio says he hopes to have a mobile distribution partner locked down soon, and to have the company’s mobile site live during Q4 of this year. “We want the mobile site to really deliver with its user interface. So we’re looking into finding the right aggregator who can deliver on a technical level and with whom we can negotiate the right revenue share,” concludes Bellumio. 


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.