La Opinión Bends it with Beckham

La Opinión has been selected as the only Spanish-language print publication nation-wide to conduct an all-access interview for print and online with soccer super-star, David Beckham.

Content, photos and video will be available on www.laopinion.com beginning Friday, July 20, 2007, as well as all ImpreMedia newspapers and websites throughout the country.

David Beckham, soccer star and international media icon signed a five-year deal with the LA Galaxy that includes incentives reaching as high as $250 million over the life of the contract. Beckham is scheduled to make his debut with his new club July 21 against Chelsea of the English Premier League.

Pedro Rojas, La Opinión’s executive editor, says that the selection of his paper for the exclusive interview firms up its place as the preeminent destination for soccer news in the U.S.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.