La Opinión Bends it with Beckham

La Opinión has been selected as the only Spanish-language print publication nation-wide to conduct an all-access interview for print and online with soccer super-star, David Beckham.

Content, photos and video will be available on www.laopinion.com beginning Friday, July 20, 2007, as well as all ImpreMedia newspapers and websites throughout the country.

David Beckham, soccer star and international media icon signed a five-year deal with the LA Galaxy that includes incentives reaching as high as $250 million over the life of the contract. Beckham is scheduled to make his debut with his new club July 21 against Chelsea of the English Premier League.

Pedro Rojas, La Opinión’s executive editor, says that the selection of his paper for the exclusive interview firms up its place as the preeminent destination for soccer news in the U.S.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.


Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.