Fox Acquires Spanish-language Online Advertising Directa Network
After the acquisition of ClickDiario last week, Fox buys the Directa Network. The new combined operation manages and will serve +1,000 publishers, serves +7bn impressions per month.
After the acquisition of ClickDiario last week, Fox buys the Directa Network. The new combined operation manages and will serve +1,000 publishers, serves +7bn impressions per month.
A Q&A with Click Diario’s Marketing Director Alexander Miranda. New company to be named Punto Fox.
During the first part of 2007, panregional media buying is increasing space.
Hewlett Packard’s current Latin American online advertising has a very different approach compared to the mass media print, cable and online campaigns it has done in the past.
Peru’s El Comercio newspaper’s website is an interesting example of successful geotargeting to the U.S. Hispanic market.
One of several U.S. based publishing ventures getting into the Caribbean market.