Miller Brewing Names Lopez Negrete Hispanic Agency of Record
Citing Lopez Negrete’s track record of creative and integrated campaigns, Miller Brewing announced that Lopez Negrete has been selected Miller Lite’s new agency of record.
Lopez Negrete will be responsible for developing integrated marketing programs across various media and working in partnership with other Miller marketing agency partners.
Other brands in Lopez Negrete’s portfolio include: Wal-Mart, Visa, Microsoft, Bank of America and Tyson.
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