Futbol Mundial Launches Literacy Initiative

Futbol Mundial has announced that it is launching a literacy campaign called “Time to Play, Time to Read.” The goal of the campaign is to encourage families to embrace the ritual of shared reading to foster increase literacy and bi-lingual development.

Soccer great Pelé has recorded a number of public service announcements in support of the campaign and has expressed his gratitude at being able to leverage his fame for a worthy cause.

So far, the Miami-Dade and the New York City school systems have agreed to participate in the pilot program.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA



#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.