July 16, 2007
July Conference Overview
07/16/2007
A listing of Hispanic Market Conferences and contacts for the remainder of July.
Miller Brewing Names Lopez Negrete Hispanic Agency of Record
07/16/2007
Following fierce competition for Miller Lite contract.
Portada Ad-Tracking: Apparel
07/16/2007
Portada looks at the Apparel Category via its print ad-tracking feature.
Get the Message?
07/16/2007
MSN messenger taps the mass market Hispanic in Latin America and U.S. Hispanics and Latin Americans have higher click-through rates.
Is ROP losing Ground to the FSI?
07/16/2007
Portada consults industry Insiders Zulema Tijero (Tiempo Latino), Erich Linker (Impremedia) and Michael Vinales (American Multicultural Group).