Who’s Got What: Hispanic Account Holdings

  •  Latin 3(Online): Disney, Microsoft, General Mills, Dell and Pepsi

  • Captura Group(Online): US Government, Ford Corporate

  • Latin Medios(Online): Travelocity, HBO (U.S. Hispanic); Discovery, Microsoft, Dell (LatAm)

  • Media 8(Online): Unilever Hertz (Latin America), Starwood (Latam and U.S. Hispanic search)

  • Zenith Optimedia: Hewlett-Packard (Miami/Panregional) and Hewlett-Packard (NYC/U.S. Hispanic) 

 

To get access to Portada’s Media Buyer/Planner Directory, click here.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.