Ad-tracking: Philadelphia and Greater Pennsylvania

Telecom was the first category in national advertising captured by Pennsylvania newspapers in 2006  including Al Dia, El Hispano, La Actualidad, Unidad Latina.

Philadelphia’s Hispanic community is overwhelmingly Puerto Rican, numbering just under 100,000 during the last census. The next largest Hispanic group is Mexican, about 7,000 of who were counted during the same period. The remainder of Philadelphia’s Hispanics is a mix of Dominicans, Cubans and Colombians.

Top 5 Categories in PA Hispanic Print (2006)

Category

1. Telecom

2. Retail

3.  Financial

4. Media

5. Charities


Source
: Portada Ad-Tracking

Note: Underlying figures exclude local advertising

 

Top 5 Brands in PA Hispanic Print (2006)

Brand

Verizon

Macy's

Shop Rite

PNC Bank

Comcast

Source: Portada Ad-Tracking

Note: Underlying figures exclude local advertising

For absolute dollar levels as well as 2006 FSI activity of Electronic Retailers, year-over-year growth comparisons and Q1 2007 data, call Annette Fielman at (516) 396-0179 or e-mail annette@portada-online.com.

To get access to a complete Online Directory of more than 2,000 Leading Agency and Marketing/Advertising Decision Makers please click here.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.