Univision has launched a video portal on its site, Univision.com through which users can access a selection of clips from Univision TV shows, interviews with Hispanic celebrities, music videos and news clips. It will also be launching a new social networking service, and has also launched a wireless video subscription service through Univision Movil.
The video portal is part of Univision’s larger effort to vacuum in online ad dollars with new digital initiatives including a Web-only novella being co-produced with Unilever. The novella, which is expected to debut in July, features Unilever's Caress body-care brand and follows extensive research by Unilever about how to target a growing young Latin female audience.
Univision will also be launching a new social networking service on its Web site soon, and has also launched a wireless video subscription service through Univision Movil, which is available on major wireless carriers.
"Broadband video commercials will experience their breakthrough in the coming years. This will create tremendous opportunities, but also threats, for old and new media companies," said Karsten Weide, programme director, digital marketplace: new media and entertainment at IDC.
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