Ties that Bind: Terra and JumpTV Broaden Relationship

Terra Networks and JumpTV have announced that they are broadening their partnership by making 70 live channels available to Terra Networks in the U.S. Terra Latin America and JumpTV already have an agreement that delivers JumpTV’s programming to 17 Latin American countries.

The channels will be free to Terra’s users on an ad-supported basis. Ad-sales will be handled by Terra’s sales staff and revenue will be split by the companies.

Right now, about 20 channels are up and running at http://terramundo.us.terra.com.

The remaining 50 channels are set to be added shortly.

Advertising for the channels is being offered both as pre-roll video, and pre-roll synched with banner advertising. “Many advertisers prefer the banner ad synched with the pre-roll because it gives the user something to click on and interact with the advertising as opposed to just viewing the video,” Terra’s VP of sales Michelle Azan told Portada. 


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.


Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.