Beer Brands spent almost twice as much as Liquor, Wines and Spirits in National ROP in Hispanic newspapers during 2006. Liquor, Wines & Spirits tend to be more oriented towards magazine advertising. Within the Liquor, Wines & Spirits category, Johnnie Walker leads, followed by Baccardi, Crown Royal, Chivas Regal, Tequila Jose Cuerpo and Dewar’s.
Top 10 Liquor, Wines & Spirits Advertisers
|
JOHNNIE WALKER |
LOUIS XIII |
COINTREAU |
|
BACARDI |
RON DON Q |
TEQUILA ANTIGUA CRUZ |
|
CROWN ROYAL |
TEQUILA DON JULIO |
TORRES |
|
CHIVAS REGAL |
10 CANE RUM |
GREY GOOSE |
|
TEQUILA JOSE CUERVO TRADICIONAL |
JACK DANIEL`S |
CAMPO VIEJO |
|
DEWAR`S |
GRAN DUQUE DE ALBA |
ROBERTO CAVALLI |
|
TEQUILA SAUZA HORNITOS |
TEQUILA JOSE CUERVO |
VEUVE CLICQUOT PONSARDIN |
|
TEQUILA EL DIAMANTE DEL CIELO |
BUCHANAN`S |
BOMBAY SAPPHIRE MARTINI |
|
ABSOLUT |
HENNESSY |
COINTREAU POLITAN |
|
CARDENAL MENDOZA |
JEREZ FELIPE SEGUNDO |
SHAFER |
Source: Portada Ad-Tracking
For absolute dollar levels as well as 2006 FSI activity of Liquor, Wines & Spirits Advertisers, year-over-year growth comparisons and Q1 and Q2 2007 data, call Annette Fielman at (516) 396-0179 or e-mail [email protected].
To get access to a complete Online Directory of more than 2,000 Leading Agency and Marketing/Advertising Decision Makers please click here.
Related Articles:
May 29, 2007: Ad-Tracking Arizona: Food City and Fry’s Lead the Pack
Apr. 16, 2007: Verizon Biggest National Advertiser in Hispanic Newspapers during 2006
May 22, 2007: Print Ad-Tracking: Top Five Wireless Providers Represented More than 80% of all 2006 National Wireless ROP
May 21, 2007: Ad-Tracking Georgia: Cingular leads in National ROP Advertising
