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June 6, 2007

Changing Places [30-A]

Jeffrey Duque{Fox Sports en Español}, Daniel Scopetti{Vertis}, Anibal
Torres{MundoHispánico }, Betsy Henao {People en Español}

Changing Places

Jeffrey Duque{Fox Sports en Español}, Daniel Scopetti{Vertis}, Anibal
Torres{MundoHispánico }, Betsy Henao {People en Español}

Year 5, Nr. 26


  • Who is Buying What? Corporations Push to Buy Spanish Keywords and Hispanic Online Display Advertising

  • Online Media: Hot Trends: Search, Video and the Financial, Automotive and Real Estate Categories.

  • Tapping into the $20 billion Latino Youth Market with digital and print media

  • Emerging Markets: Opportunities in Second Tier Hispanic Markets

  • California: Truly the Golden State for Hispanic Advertisers

DIRECTOS (DIRECT MARKETING)



  • Variable Data Printing and the Hispanic Direct Mail Approach

  • Executing Succesful Hispanic Direct Mail Campaigns