Tu Dinero: Impremedia Teams up with Julie Stav Inc.

Impremedia has partnered with Julie Stav Inc., publisher of the Spanish-language finance magazine Tu Dinero, to publish its content in its newspapers as well as to create a co-branded website. Tu Dinero ceased operations as a print vehicle (as part of partnership with Editorial Televisa), but has since re-launched online.

Commenting on Julie Stav’s decision to publish online, spokesperson Maria Gallegos said, “The conversion of Tu Dinero from its original print version published by Televisa to its new digital format came about due to reader’s request for more timely financial new and information.  Julie Stav recognized the importance of meeting her reader’s needs and the challenges of a long lead publication in achieving this, which is why she spearheaded the conversion and is now both publisher and editor of this great new digital magazine.”

Under the deal with Impremedia, Julie Stav’s content will be included in the following Impremedia titles under the name “Tu Dinero con Julie Stav”: La Opinión, La Opinión Contigo, El Diario La Prensa, La Raza, El Mensajero, La Prensa and Vista Magazine.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.


Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.