Independent Publishers Representatives to Sell Advertising for Kraft’s Food and Family

Santa Barbara, CA-based Independent Publishers Representatives (IPR) recently gained exclusive ad sales representation for Food and Family, a custom publication published by Kraft with a circulation of 9,000,000 and a frequency of five times a year. According to the agreement between IPR and Kraft, IPR is going to sell the Fall 2007 issue of the publication. The agreement may then be extended to the Holiday 2007 issue and to 2008.

“This is a natural extension of what we have been doing,” says William Vasquez, national sales manager for Independent Publishers Representatives. Food and Family is opening up to third party advertising. According to William Vasquez, Food and Family is an ideal venue for Fortune 500 advertisers. Comida y Familia has P&G, AOL Latino, Maggi (Nestle), Astra Zeneca, WalMart, Johnson (LactAid, Splenda) as advertisers.

Both Comida y Familia (1,000,0000 each issue, 5X),  and Food and Family’s distribution is free to subscribers who write a written request that they want to receive the publication.  


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.


Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.