Company | Brand | Agency | Period | Vehicle | Comment |
Washington Mutual | Washington Mutual | Starcom Worldwide | Q2-Q3 | Might extend into Q4 | |
Nationwide Insurance | Nationwide Insurance | Dieste Harmel + Partners | Sum-mer 07 | Will focus on Columbus, OH & Carolinas | |
Western Union | Western Union | Dieste Harmel + Partners | Q3-Q4 | Currently doing print with Brazilian NSP | |
New Mex. Tourism Dpt. | New Mexico | M&C Saatchi LA | Q2 | TV/Print | N/A |
VA State Lotto | VA State Lotto | Elevacion | Q3 | TV/Print | Richmond, Newport News, and Norfolk |
Wachovia | Wachovia | Rojo Hispanic | N/A | Micro-Market Strategy | |
Verizon Wireless | Verizon Wireless | Moxie Interactive | All of 2007 | Online | Substantially Increased Online Allocation |
Merck/ | Vitorin | Prime Access | Q3à | Print/ | To Raise awareness about heart health |
Toyota | Southeast Toyota | Machado Garcia-Serra | Q3 | Online | Geo-targeting Hispanics in NC, FL and GA |
For absolute dollar levels as well as 2006 FSI activity of Electronic Retailers, year-over-year growth comparisons and Q1 2007 data, call Annette Fielman at (516) 396-0179 or e-mail [email protected].
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