Company |
Brand |
Agency |
Period |
Vehicle |
Comment |
Washington Mutual |
Washington Mutual |
Starcom Worldwide |
Q2-Q3 |
|
Might extend into Q4 |
Nationwide Insurance |
Nationwide Insurance |
Dieste Harmel + Partners |
Sum-mer 07 |
|
Will focus on Columbus, OH & Carolinas |
Western Union |
Western Union |
Dieste Harmel + Partners |
Q3-Q4 |
|
Currently doing print with Brazilian NSP |
New Mex. Tourism Dpt. |
New Mexico |
M&C Saatchi LA |
Q2 |
TV/Print |
N/A |
VA State Lotto |
VA State Lotto |
Elevacion |
Q3 |
TV/Print |
Richmond, Newport News, and Norfolk |
Wachovia |
Wachovia |
Rojo Hispanic |
N/A |
|
Micro-Market Strategy |
Verizon Wireless |
Verizon Wireless |
Moxie Interactive |
All of 2007 |
Online |
Substantially Increased Online Allocation |
Merck/ |
Vitorin |
Prime Access |
Q3à |
Print/ |
To Raise awareness about heart health |
Toyota |
Southeast Toyota |
Machado Garcia-Serra |
Q3 |
Online |
Geo-targeting Hispanics in NC, FL and GA |
For absolute dollar levels as well as 2006 FSI activity of Electronic Retailers, year-over-year growth comparisons and Q1 2007 data, call Annette Fielman at (516) 396-0179 or e-mail [email protected].
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