Cable Network Bravo Enters the Hispanic Market

Bravo is entering the Hispanic cable market. The promotional elements of the move will include in-show integrations for both "Top Chef 3 Miami" and Telemundo's morning show "Cada Dia," and a webisode cooking show hosted by "Top Chef" Carlos Fernandez. The show will be produced in English and Spanish for BravoTV.com and Yahoo Telemundo websites.

Jason Klarman, Executive Vice President, Marketing and Digital, said, "Partnering with Telemundo is the perfect way to leverage the Latin influence of this season and drive viewership with the Hispanic audience."

"This alliance represents the perfect marriage between Bravo's quality product and bilingual viewership and Telemundo's bilingual talent," said Don Browne, President of Telemundo.  “This partnership will strengthen Bravo's presence among U.S. Hispanics and will increase Telemundo's audience and awareness in the general market.”


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


4 Essential Takeaways From Portada New York’s Conference

4 Essential Takeaways From Portada New York’s Conference

#PortadaNY was a great opportunity for attendees to discuss passion-point marketing's most imminent issues. Karina Masolova, Contributor at Large for Portada, has put together the following recap of essential takeaways from yesterday's panels.


#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.