Cable Network Bravo Enters the Hispanic Market
Bravo is entering the Hispanic cable market. The promotional elements of the move will include in-show integrations for both "Top Chef 3 Miami" and Telemundo's morning show "Cada Dia," and a webisode cooking show hosted by "Top Chef" Carlos Fernandez. The show will be produced in English and Spanish for BravoTV.com and Yahoo Telemundo websites.
Jason Klarman, Executive Vice President, Marketing and Digital, said, "Partnering with Telemundo is the perfect way to leverage the Latin influence of this season and drive viewership with the Hispanic audience."
"This alliance represents the perfect marriage between Bravo's quality product and bilingual viewership and Telemundo's bilingual talent," said Don Browne, President of Telemundo. “This partnership will strengthen Bravo's presence among U.S. Hispanics and will increase Telemundo's audience and awareness in the general market.”
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