Massachusetts has a rapidly growing Hispanic population of approximately 500,000, with a spending power of about $4.4 Billion (El Planeta). The majority reside in the Greater Boston area – about 130,000 – and the Lawrence/Lowell area has a bit less than that, about 105,000. In fact, Hispanics comprise almost 60% of Lowell’s total population.
Top 5 Categories in Mass. Hispanic Print (2006)
Category |
1. Media |
2. Financial |
3. Retail |
4. Telecomm |
5. CPGs |
Source: Portada Ad-Tracking
Top 5 Brands in Mass. Hispanic Print (2006)
Brand | Investment |
Comcast | $44,111 |
Delta | $24,202 |
Macy's | $18,064 |
Telemundo | $17,261 |
T-Mobile | $17,022 |
Source: Portada Ad-Tracking
For absolute dollar levels as well as 2006 FSI activity of Electronic Retailers, year-over-year growth comparisons and Q1 2007 data, call Annette Fielman at (516) 396-0179 or e-mail [email protected].
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