The Electronic Retailer leads followed by Radio Shack and Sony Stores.
Top 5 Electronic Retailer ROP Advertising Investment in 2005
Best Buy |
Radio Shack |
Sony Store |
Compusa |
Circuit City |
Source: Portada Ad-Tracking
Top 5 National Advertising Categories in Hispanic Newspapers |
|
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Retail* |
$49,573,311 |
|
|
|
Telecommunications |
$41,275,982 |
|
|
|
Automotive |
$36,187,120 |
|
|
|
Financial |
$29,800,350 |
|
|
|
Media |
$14,494,701 |
|
|
|
* National Retail Advertising Subcategories in order of most to less revenue were: Big Box – Groceries, Apparel, Home Furnishings-Improvement, Others, Electronic Retailers, Automotive Products and Pharmacies |
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Top 5 National Advertisers in Retail Category |
|
|
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Macys |
$6,654,125 |
|
|
|
Sears |
$5,192,031 |
|
|
|
Home Depot |
$3,801,177 |
|
|
|
Best Buy |
$3,220,759 |
|
|
|
Publix |
$2,789,958 |
|
|
|
Source: Portada Ad-Tracking
For absolute dollar levels as well as 2006 FSI activity of Electronic Retailers, year-over-year growth comparisons and Q1 2007 data, call Annette Fielman at (516) 396-0179 or e-mail [email protected].
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