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Electronic Retailers Print Advertising is Led by Best Buy

The Electronic Retailer leads followed by Radio Shack and Sony Stores.  Best Buy was the fourth largest Advertiser overall in Hispanic newspapers in 2005.

Content

The Electronic Retailer leads followed by Radio Shack and Sony Stores. 

Top 5 Electronic Retailer ROP Advertising Investment in 2005

Best Buy

Radio Shack

Sony Store

Compusa

Circuit City


Source:
Portada Ad-Tracking

  

Top 5 National Advertising Categories in Hispanic Newspapers

 

Retail*

$49,573,311

 

 

 

Telecommunications

$41,275,982

 

 

 

Automotive

$36,187,120

 

 

 

Financial

$29,800,350

 

 

 

Media

$14,494,701

 

 

 

* National Retail Advertising Subcategories in order of most to less revenue were: Big Box – Groceries, Apparel, Home Furnishings-Improvement, Others, Electronic Retailers, Automotive Products and Pharmacies

 

 

 

 

 

Top 5 National Advertisers in Retail Category

 

 

Macys

$6,654,125

 

 

 

Sears

$5,192,031

 

 

 

Home Depot

$3,801,177

 

 

 

Best Buy

$3,220,759

 

 

 

Publix

$2,789,958

 

 

 

Source: Portada Ad-Tracking

For absolute dollar levels as well as 2006 FSI activity of Electronic Retailers, year-over-year growth comparisons and Q1 2007 data, call Annette Fielman at (516) 396-0179 or e-mail [email protected].

To get access to a complete Online Directory of more than 2,000 Leading Agency and Marketing/Advertising Decision Makers please click here.

 

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May 22, 2007: Print Ad-Tracking: Top Five Wireless Providers Represented More than  80% of all 2006 National Wireless ROP

May 21, 2007: Ad-Tracking Georgia: Cingular leads in National ROP Advertising

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