Ad-Tracking: Home Depot ROP and FSI Investment

Home furniture retailer Home Depot significantly stepped up its Hispanic ROP Advertising in 2006. It increased by 51.38% between 2006 and 2005. Newspapers which gained an important part of the advertising increase included El Vocero de Puerto Rico, El Nuevo Herald (Miami), La Opinion (Los Angeles) and El Nuevo Dia (Orlando).

Preprints

Home Depot invested $2.75 million in FSI (pre-print advertising) during 2006. The company was the second largest advertiser in the Spanish-language FSI market during 2006, after Sears, which invested $3.2 million.

Newspapers with heavy FSI investment included El Sentinel, Mundo LA (Los Angeles and San Fernando edition) and La Prensa in San Fernando. 

For a breakdown of the newspapers and magazines Home Depot advertised in as well as, year-over-year growth comparisons and Q1 2007 data, call Annette Fielman at (516) 396-0179 or e-mail annette@portada-online.com.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.


Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.