Paginas Amarillas Overhauls Search Capability

Publicar S.A., publisher of the South American local search directory Paginas Amarillas, has partnered with Virginia-based tech company i411 to completely re-vamp its search capability.

“Whereas before the site was database-driven, what we have implemented now is a full-text faceted search engine,” says i411’s director of engineering Altaz Bhanji. “The difference is that now all one needs to do is type in what they are looking for, whether that’s a product, or service, and the search tool will find it for them. This differs from traditional search directory that require the user to fill in business category or particular business name.”

In addition, search results are segmented by category. For instance, if one types in MP3 player, the results might be sorted by MP3 retail locations, MP3 repair services, and MP3 manufacturers. “It’s essentially a much more intuitive interface,” says Bhanji.

Related Articles:

May 7, 2007: Hot Trends in Latin American Online Media: Search, Video and Financial and Real Estate Categories

May 15, 2006: Google to provide search engine technology and advertising to Latin American Newspapers


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.


Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.