Ad-Tracking Arizona: Food City and Fry’s Lead the Pack

Retailers invested heavily in Arizona Hispanic newspapers (including La Voz de Phoenix, Bajo el Sol, Prensa Hispana and La Estrella de Tucson) and led the ranking of National Advertisers during 2006, according to Portada Ad-Tracking.

As shown in the below chart,  Food City was the company that had the largest advertising expenditure in Arizona’s Hispanic newspapers in 2006, followed by Fry’s,  Bank of America, T-Mobile and  Macy’s. The strength of retail companies is also reflected in the fact that retail was the largest category in national ROP advertising, according to Table 2, followed by financial and telecommunications.

Table 1: Top 20 National ROP Advertisers in Arizona (2006)

1. FOOD CITY

11. K

 

 

2. FRY`S

12. HYUNDAI

 

3. BANK OF AMERICA

13. AEROMEXICO

 

4.  T-MOBILE

14. CHRYSLER

 

5. MACY`S

15. AZTECA AMERICA

6. CINGULAR

16. LOWE`S

 

7. TELEMUNDO

17.FORD

 

 

8. DILLARD`S

18.ASTRAZENECA

 

9. WASHINGTON MUTUAL

19. WAL-MART

 

10. SPRINT

20. GENERAL MOTORS

 Source: Portada Ad-Tracking


Table 2: Top 5 National ROP Categories in Arizona (2006)

RETAIL

FINANCIAL

TELECOMMUNICATIONS

MEDIA

AUTOMOTIVE

 Source: Portada Ad-Tracking

For absolute dollar levels as well as 2006 FSI activity, year-over-year growth comparisons and Q1 2007 data, call Annette Fielman at 516 396 01 79 or e-mail annette@portada-online.com.

State profile: Arizona’s main urban center is Phoenix. Pheonix has a Hispanic buying power of $25 billion and is the 8th largest Hispanic market in the country. Between 2000 and 2005, Phoenix ranked first among major cities in Hispanic population growth (33.5%). Phoenix Hispanics also have very strong ties to Mexico, since 75% of them who were not born in this country came from Mexico.

Related Articles:

Apr. 16, 2007: Verizon Biggest National Advertiser in Hispanic Newspapers during 2006

May 22, 2007: Print Ad-Tracking: Top Five Wireless Providers Represented More than  80% of all 2006 National Wireless ROP

May 21, 2007: Ad-Tracking Georgia: Cingular leads in National ROP Advertising


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Portada Staff

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