Miller Lite Partners with Yahoo! Telemundo

As part of its sponsorship of the 2007 Copa de Oro soccer tournament (June 6-24), Miller Brewing Co. has teamed up with Yahoo! Telemundo to launch MillerLiteLatino.com.

The website features Miller Lite promotions, interactive content, event-related material, as well as advertising. While it is being launched in support of the Copa de Oro, the website will remain after the tournament's conclusion.

Miller is also developing “Mission: Futbol,” an online gaming experience that is intended to further engage soccer fans with the Miller Lite Brand. The object of the game is to get inside the stadium to attend the gold cup game of the player’s choice. Players can spend anywhere from a few minutes to a few hours playing the game and, more importantly to Miller Lite, interacting with the brand.

Dave Dixon, Miller’s senior director of Hispanic marketing said that the decision to partner with Yahoo! Telemundo was influenced by the company’s reach into the Caribbean and Central American markets, where Miller would like to establish a stronger presence.

Related Articles:

February 20, 2007: Yahoo! Telemundo Features Liga Fantastica Mexicana

Mar. 26, 2007: Yahoo! Telemundo Partners with WSJ en Español


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.