Marchex and Fox’s Latin American Channels division are partnering to provide Spanish-language content for Marchex’s mass-appeal websites, like familias.com (families), salud.com (health) , and deportes.com (sports).
The content will be designed to appeal to both U.S. Hispanic and international audiences in Spain and Latin America. Marchex’s strategy is to target Spanish-speaking Internet users worldwide, who number approximately 88 million according ot Internet World Stats. Marchex paid $10 million for the sites.
Content will be provided by Fox’s Latin American channels Fox Toma 1, Utilisima, Fox, Fox Sports, Fox News, Speed Channel, and MyFox.
While Marchex has an agreement with Yahoo to handle its domestic advertising, the company will also work with Google abroad with graphical and pay-per-click (PPC) text ads, to serve local markets.
