In what was a creative way to engage users with the website’s brand, Quepasa’s online beauty contest – which was a joint effort with Ford Models – has concluded.
Four winners were selected, two by Ford Models and the other two by the Quepasa community, who submitted votes online.
Robert Stearns, CEO of Quepasa, said that the campaign was successful in generating increased traffic to the site and that the contest will likely be repeated in the future.
McDonald’s french fries-scented billboards also coming to the U.S? BACARDÍ® Rum, Pepsi, Dove, 99 Cents Only Stores, and other brands targeting the U.S. consumer right now.
Latinos in Sports, a new initiative led by seasoned executives, focuses on Latinos’ impact in global sports. The platform will launch during Miami’s Formula 1 weekend, highlighting content, careers, and events.
Overall growth of U.S. marketing investment is going to be driven by video advertising, MarTech investment growth and multicultural marketing over the next twelve months, according to a Portada survey of brand and media agency decision makers.
Technology and Media Industry Veterans Create Platform of Hyper-Engaged Consumers from America’s Fastest-Growing Demographic
