Changing Places [26-A]

Lopez Negrete Communications, the second largest independently owned and operated Hispanic advertising agency in the country, announces the addition of Randy Stockdale as executive group account director. Stockdale will oversee the strategic management of the company’s Visa USA, Chili’s and Microsoft accounts.

Juniper Content Corporation, a media and entertainment company which owns and operates the ¡Sorpresa! Network, announced that Tim Kelly has joined as Vice President of Affiliate Marketing. Mr. Kelly has responsibility for affiliate marketing and promotions initiatives serving national distributors and local systems for the ¡Sorpresa! Network and its digital community.

Bromley Communications, announced the promotion of Tomas Ruiz, as Director of Media Buying Services and Kim Chance as Director of Media Planning Services.

Siempre Mujer
, the Spanish-language lifestyle and service magazine for women published by Meredith Corporation), announced that Craft Guru Evette Rios and Relationship Expert Mabel Iam have joined the magazine as Contributing Editors.
Rios and Iam join Gina Barroso, Daisy Martinez, Sylvia Mendoza, Irma Murillo, Hildi Santo Tomas and Xavier Serbia as Siempre Mujer Contributing Editors.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.


Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.