Advertising Campaigns: Disney
The Walt Disney Company is developing websites to target Hispanics, Gilbert Davila, VP Multicultural Marketing at The Walt Disney Company tells Portada. The Hispanic interactive initiatives are centered around Disney.com and Disney merchandising sales (e-commerce), as well as specific theme park online promotions. Online advertising at large Hispanic websites will be placed later in the year.
Disney will continue to do print campaigns to promote movies that are particularly attractive to Latinos to Hispanic audiences.
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