Advertising Campaign: Western Union
The famous money transfer behemoth Western Union placed heavily in ROP and FSIs a couple of years ago, but its print activity has dropped off since then.
Currently, Western Union does some ROP business with Brazilian NSP in California and on the East Coast. Sources from the company say that increased investment in Hispanic print for Q3 and Q4 is likely.
Western Union’s agency of record is Dieste Harmel + Partners.
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