NY’s El Diario Contigo Folds

New York's El Diario la Prensa has discontinued its home-delivered weekend product El Diario Contigo(200,000, Spanish, Weekly). Volatile advertiser demand was responsible for cessation.

The home delivered weekly edition reached 200,000 homes in the Queens/Bronx areas of the city. The paper published its last edition on Sunday, April 9th.

Other home delivered products in the New York market include: Hoy Fin de Semana (now published by Impremedia after its acquisition of Hoy-New York) and Hora Hispana, published by The New York Daily News.

For more information on Contigo read:

July 5, 2005
Impremedia Executives Explain the Rationale for their Launch of a Sunday Newspaper

June 28, 2005
Impremedia launches Sunday Home-delivery Newspaper 


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.


Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.