Megazines Publications is launching K E N A – a new lifestyle magazine for U.S. Hispanic women – launching the week of April 23rd, 2007.
KENA – el arte de ser mujer Latina – seeks to become a trusted friend to today’s Hispanic women, offering guidance, support, and inspiration to help readers achieve balance across all areas of their lives.
With 600,000 audited copies per issue, KENA will launch with the largest national circulation in its category, appearing on a bi-monthly basis via the Top 8 U.S. Hispanic newspapers: La Opinión in Los Angeles, El Diario la Prensa in New York, La Raza in Chicago, El Nuevo Herald in Miami, Al Día in Dallas, La Voz in Houston, Fronteras in the San Francisco Bay Area, and La Voz in Phoenix.
KENA’s editorial sections include beauty and fashion, health and well-being, and cooking. It also features articles on money management, home décor solutions, family and parenting, and lifestyle.
KENA’s launch issue will feature a cover story on Puerto Rican journalist María Celeste Arrarás, producer and presenter on Telemundo’s Al Rojo Vivo and one of the most influential Hispanic female personalities in the United States. María Celeste shares her personal story, including successes and pitfalls in her professional career, her willingness to speak English in spite of her accent, and her crossover to the U.S. market without abandoning her contributions as a Spanish-language journalist. "KENA will provide special insights into the hearts and minds of personalities that are a source of inspiration for the Hispanic community, and María Celeste serves as a perfect example,” said Wanda Negron, editor.
KENA’s website, www.kenamag.com, will launch the same week as the magazine, offering users the opportunity to read special features online and even listen to audio tips and advice in areas such as beauty, fashion, health, nutrition, and home décor.
The title has applied for a national audit with BPA Worldwide, and has contracted Synovate to conduct its initial research study, both to take place in 2007.
