TAMACC Expands Mexican American Business with Corporate Partnerships

Speaking on the Texas Association Mexican-American Chambers of Commerce’s corporate partnership program, President John Guerra notes: “It’s a balanced value proposition. We like being in a position to discuss value for our partners, not looking for charity. What we are really looking for is participation.”

Guerra goes on to explain the mutually-beneficial relationship that exists between his organization and its corporate partners, explaining that TAMACC benefits by having corporate leaders sit on its executive board and proffer guidance on how to bolster Hispanic business in the U.S., while its partners benefit from a heightened profile within the Hispanic business community.

“And that’s really what it’s all about,” says Guerra. “We exist specifically to move the Hispanic business agenda forward.”

TAMACC also serves its partners in an advisory capacity on how best to conduct community outreach. It recently aided AETNA in finding appropriate outlets through which to raise awareness about its products, including several Texas community newspapers.

TAMACC currently has 23 corporate partners, including: Anheuser-Busch, Verizon, Allstate, Coca-Cola, Wal-Mart and AT&T and a host of others.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

We looked at the top 15 online retail sites visited by Hispanic shoppers in the US and how they scored in number of visitors in May 2018.


Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.