TAMACC Expands Mexican American Business with Corporate Partnerships

Speaking on the Texas Association Mexican-American Chambers of Commerce’s corporate partnership program, President John Guerra notes: “It’s a balanced value proposition. We like being in a position to discuss value for our partners, not looking for charity. What we are really looking for is participation.”

Guerra goes on to explain the mutually-beneficial relationship that exists between his organization and its corporate partners, explaining that TAMACC benefits by having corporate leaders sit on its executive board and proffer guidance on how to bolster Hispanic business in the U.S., while its partners benefit from a heightened profile within the Hispanic business community.

“And that’s really what it’s all about,” says Guerra. “We exist specifically to move the Hispanic business agenda forward.”

TAMACC also serves its partners in an advisory capacity on how best to conduct community outreach. It recently aided AETNA in finding appropriate outlets through which to raise awareness about its products, including several Texas community newspapers.

TAMACC currently has 23 corporate partners, including: Anheuser-Busch, Verizon, Allstate, Coca-Cola, Wal-Mart and AT&T and a host of others.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.