GDA Newspapers Fully Committed Representation Agreement signed with Charney Palacios/Publicitas
Robert Fuenzalida, Executive Director Grupo de Diarios América (GDA), spokesperson for the Grupo de Diarios América (GDA), would like to clarify the following regarding the article US Media Consulting Expands to Represent Latin American print media, published on www.portada-online.com on April 2, 2007.
“The eleven leading media companies reunited in the Grupo de Diarios América (GDA) are fully committed to the mutual exclusivity representation agreement signed with Charney Palacios/Publicitas & Co. as of March 1, 2007. It appoints Charney Palacios/Publicitas & Co. as the exclusive advertising representative in the United States for the sale, promotion and coordination of all print and online pan-regional advertising campaigns.
This agreement has been ratified by all the GDA stockholders: La Nación (Argentina), O Globo (Brasil), El Mercurio (Chile), El Tiempo (Colombia), La Nación (Costa Rica), El Comercio (Ecuador), El Universal (México), El Comercio (Perú), El Nuevo Día (Puerto Rico), El País (Uruguay) y El Nacional (Venezuela).
Regarding direct sales, Charney Palacios/Publicitas will work with the GDA companies and provide support to the individual operations developed by El Nuevo Día of Puerto Rico, as well as by the exclusive international representative for O Globo of Brazil, Multimedia USA.
Grace Palacios, CEO of Charney Palacios/Publicitas & Co. has ratified their commitment to current and potential advertisers with pan-regional budgets in the region, by offering unmatched cross-media solutions to clients and providing market penetration with the most important media companies in 11 countries of Latin America.
Charney/Palacios-Publicitas does not have any third party agreements with any other media rep companies in the market and is responsible for the direct selling and processing of all print and online budgets from the US directly into the GDA newspapers.”
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