Advertising Campaigns: Verizon Wireless Online Advertising

Verizon Wireless has substantially increased its Hispanic online advertising allocation in 2007, sources at Atlanta, GA-based Moxieinteractive.com, tell Portada. Moxie Interactive buys online advertising for Verizon Wireless in both the Hispanic and the general market.

For both of those markets, Verizon Wireless tends to buy online media in large websites, including Yahoo, Microsoft Network and Google. Special channels in Univision.com are also part of the Hispanic market buy.

Other telecommunications companies, like AT&T, Cingular, are important investors within the U.S. Hispanic online. A substantial part of the spending is invested in geo-targeting—adverting to U.S. Hispanics in their home country’s popular websites where they look for news from home.

For a directory with detailed contact information of more than 1600 Leading Agency and Marketing/Advertising decision makers click here.  

Related Article: Verizon launches Re-designed Bilingual Site


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.


Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.