Advertising Campaigns: Verizon Wireless Online Advertising

Verizon Wireless has substantially increased its Hispanic online advertising allocation in 2007, sources at Atlanta, GA-based Moxieinteractive.com, tell Portada. Moxie Interactive buys online advertising for Verizon Wireless in both the Hispanic and the general market.

For both of those markets, Verizon Wireless tends to buy online media in large websites, including Yahoo, Microsoft Network and Google. Special channels in Univision.com are also part of the Hispanic market buy.

Other telecommunications companies, like AT&T, Cingular, are important investors within the U.S. Hispanic online. A substantial part of the spending is invested in geo-targeting—adverting to U.S. Hispanics in their home country’s popular websites where they look for news from home.

For a directory with detailed contact information of more than 1600 Leading Agency and Marketing/Advertising decision makers click here.  

Related Article: Verizon launches Re-designed Bilingual Site


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.