Rebecca Chavez Becker{Hearst}, Gary Bassell{Zyman Group}, Juan Pablo Suarez{US Media Consulting Group}, Natalia Sierra {US Media Consulting Group, Linda Dunbar{Dow Jones & Co.}, Francisca Brown{American Family Insurance}
And other key findings from the Yahoo! Telemundo “Conexion Cultural” conference.
Focused on Latino DVD industry
Rebecca Chavez Becker{Hearst}, Gary Bassell{Zyman Group}, Juan Pablo Suarez{US Media Consulting Group}, Natalia Sierra {US Media Consulting Group, Linda Dunbar{Dow Jones & Co.}, Francisca Brown{American Family Insurance}
Exclusively managed by 21st Century Marketing.
Other telecommunications companies have substantially increased their online spending to target Hispanics.
Insurance company shifts its multicultural budget more towards Hispanic. Personnel Changes in multicultural department. More print media in 2008.
Panregional print media market amounts to approximately $50 million a year.
Develops viral components and cross-platform cohesion.
Hispanic parenting magazines remain, while Child magazine folds and goes online.