Rich Media: Jose Cuervo Unleashes 2nd Annual Cuervoton Campaign

Jose Cuervo has launched its second annual Cuervoton campaign, a multi-faceted reggaeton-themed effort that combines online video pop-up ads with a sleek micro-site. The thrust of the campaign is the search for the next big reggaeton group.

Performers are invited to upload their original material to the site for consideration by the panel of judges, while regular users can browse the uploaded material and download MP3s. The winning performer or group will walk away with a recording contract from BMI records.

The video pop-up that appears on Batanga's lifestyle channel, among other places, is a high-energy clip that features some live footage of reggaeton performers doing there act in front of a lively audience. The tagline for the campaign is: “It's your shot, make it count,” which refers simultaneously to the contest and to the method that many consume the potent liquor.

In 2006, tequila sales to the Hispanic market topped all other spirits, according to Nielsen Scantrack/Liquor Track. Jose Cuervo's agency of record is WingLatino.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.


ANA’s New Alliance Helps Step Up Game in Multicultural Marketing

ANA’s New Alliance Helps Step Up Game in Multicultural Marketing

We caught up with industry pioneer Rochelle Newman-Carrasco of Walton Isaacson at the ANA Multicultural Conference and asked her a few questions about the growing momentum of The Alliance of Multicultural Marketing (AIMM).