P&G Launches Bilingual Direct Mail Campaign

Procter and Gamble recently sent out a direct mail piece looking to appeal to Hispanics' sense of---smell. That's right, the latest piece promotes the new line of tropical-themed detergents and fabric softeners with a peel-back scented strip, offering consumers a whiff of the new product.

The piece itself is bilingual, running with the tagline “Scents that will move you,” and its translation “Fragrancias que te subiran al animo.”

The piece features vibrant colors and shows the cartoon image of a Latin woman dancing happily to the rhythm of the tropical scents.

Related Articles: Procter & Gamble Re-assesses its Hispanic Print Strategy


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

Only one in five advertisers said they’re able to systematically combat fraud with the right tools and expertise. Why aren’t marketers taking this growing risk head-on?


BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?