New Hispanic List Identifies Active Latino Buyers

Old Greenwich, CT-based Sound Beach Marketing Partners is offering a new list called the “I Love to Shop U.S. Latino File,” which, according to their recent announcement, “represents a fresh new source of upwardly mobile English and bilingual speaking direct response prospects.”

The database that produced the list merges two sources of data to identify Latinos with recent transactional data and identifies consumer buying patterns, direct mail and on-line activity, credit card activity and residence status.

The file identifies over 10 million Hispanic household mailing addresses and is updated on a monthly basis.

Related Articles:

Jan 8, 2007: New Hispanic Lists

February 27, 2006: New Hispanic Lists


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.