Changing Agencies


  • DirecTV has announced its new agency of record, New York-based Euro RSCG Latino. Other agencies who were considered included NY-based Conill, Chicago-based Lapiz, and Miami agencies La Comunidad and Zubi Advertising. DirecTV's former agency, Vidal Group out of New York did not re-pitch. DirecTV cut its Hispanic spending in 2006 to $14.1 million in 2006 from $23.3 million in 2005.
  • Rent-A-Center has chosen to go with OMD for its media buying and planning. Aegis Group was RAC's prior agency.

For detailed contact information of more than 1,200 leading agency and Marketing/Advertising decision makers targeting Hispanics, subscribe to Portada's Database by clicking here.


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Editorial Staff

Portada Staff

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