Changing Places [20-A]
Julio Sáenz{Excélsior}, Eva Dillon {Readers’ Digest}, Bill Elliott {La Opinión}, Mark Andrews {La Opinión}.
Julio Sáenz{Excélsior}, Eva Dillon {Readers’ Digest}, Bill Elliott {La Opinión}, Mark Andrews {La Opinión}.
To offer greater reach to those seeking multi-cultural publicity.
To deliver television news content to Latin American markets.
DirecTV and Rent-A-Center change representation.
Julio Sáenz{Excélsior}, Eva Dillon {Readers’ Digest}, Bill Elliott {La Opinión}, Mark Andrews {La Opinión}.
The newspaper chane publishes two Hispanic dailies and two weeklies in the Valley.
Bzz Agent pioneers word-of-mouth advertising in Hispanic market.
Promotes Gain’s Joyful Expressions detergent and fabric softener.
Backed by custom micro-site.
“I Love to Shop” list contains over 10 million households (“English and bilingual direct response prospects”).