Hispanic Content Preferences

The following provides a side-by-side comparison of Hispanics' content preferences and Non-Hispanics' content preferences. Observations follow each chart:

Print Media:

Hispanic Rank Non-Hispanic

People

People

Better Homes and Gardens

AARP The Magazine

Reader's Digest

Better Homes and Gardens

AARP The Magazine

Reader's Digest

National Geographic

USA TODAY

USA TODAY

Good Housekeeping

Sports Illustrated

Parade

Good Housekeeping

Family Circle

Entertainment Weekly

National Geographic

Cosmopolitan

Sports Illustrated

Source: Monroe Mendelsohn Research PRESS 2006 Survey
* Tinted brands are tied and received same overall rating as previous brand

  • Among print publications, Better Homes and Gardens, Reader's Digest, National Geographic, Sports Illustrated, Entertainment Weekly and Cosmopolitan are more popular among Hispanics than among non-Hispanics.

General Websites:

Hispanic Rank Non-Hispanic

Weather.com

Weather.com

CNN.com

ESPN.com

ESPN.com

CNN.com

Yahoo! Sports

MSNBC.com

MSNBC.com

ABCNEWS.com

ABCNEWS.com

Yahoo! Sports

Yahoo! Health

MSN Games

Yahoo! TV coverage

Yahoo! Health

MSN Games

Yahoo! TV coverage

CNET.com

CBS.Sportsline.com

Source: Monroe Mendelsohn Research PRESS 2006 Survey
* Tinted brands are tied and received same overall rating as previous brand

  • Among websites, both groups share the most frequented, Weather.com. The second most-visited websites among Hispanics are CNN.com and ESPN.com. and are tied in terms of traffic generated. As the chart indicates, ESPN's website is equally popular among Hispanics and non-Hispanics, while CNN's website is more popular among non-Hispanics.

Cable TV:

Hispanic Rank Non-Hispanic

The Discovery Channel

The Discovery Channel

Fox News Channel

The Weather Channel

The History Channel

The History Channel

CNN

Fox News Channel

A&E Network

A&E Network

Animal Planet

ESPN

Comedy Central

CNN

The Weather Channel

USA

ESPN

TBS

USA

Comedy Central

Source: Monroe Mendelsohn Research PRESS 2006 Survey

  • Fox News and CNN are more popular among Hispanics than non-Hispanics, while the Weather Channel and ESPN are more popular among non-Hispanics. While most of the other favorite channels seem to be shared by both groups in varying order, it is notable that Animal Planet achieved a middle ranking among Hispanics, but did not even rank among non-Hispanics.

Trends:

  • Across all three platforms, both Hispanics and non-Hispanics share the most-frequented properties, indicating more similarity in primary interests among the groups than difference.
  • Given the higher Hispanic ranking of National Geographic and the appearance of Animal Planet in the Hispanic rankings (vs. the absence of A.P. in the Non-Hispanic rankings) we can conclude that Hispanics harbor a more deep-seated interest in the natural world/animal life than non-Hispanics.

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