At the 2007 Horowitz Associates Multicultural Media Forum

Horowitz Associates hosted its 7th Annual Forum on Multicultural Media at the Hilton in NYC, last Tuesday, bringing media professionals together to discuss the latest trends and future strategies for reaching the increasingly segmented U.S. multicultural audience.

The event's keynote speaker was Christina Norman, president of MTV Networks, who said that the key to MTV's burgeoning web traffic is its constant communication with users about their content demands. As Ms. Norman put it, “There's no such thing as having too much feedback from your audience.”

Horowitz Associates' vice president of marketing and business development Adriana Waterston gave a presentation on Horowitz's classification of broadband users according to their I.C.E. profile. The profile is a system of categorizing top Internet activities by the different ways in which users use broadband. The criteria are as follows:

Information-Gathering Activities: news/current events, online banking, sports scores. Communication Activities: e-mail, IM, social network sites, blogs.

Entertainment : online games, online radio, music videos, movie trailers, etc.

Hispanic users were found to be very sophisticated users, frequently utilizing features such as SMS messaging, social networking and blogging.

For related articles read:

Social Networks Go Mobile

Community Connect Launches Online Music Community for Latinos


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.