National Geographic and Sports Illustrated more popular among Hispanic adults than among all U.S. Ad

According to Monroe Mendelsohn Research's 2006 Publication Research Satisfaction Survey, National Geographic and Sports Illustrated are more popular among Hispanic adults than they are among all adults, ranking sixth and seventh respectively as compared to ninth and tenth on the all-adults list (see tables below).

The following publications are more popular among the specific ethnic group than among all adults:

Hispanics

African Americans

Asians

All Adults (Top Three)

National Geographic

Ebony

Time

People

Sports Illustrated

Jet

Newsweek

Better Homes and Gardens

Cosmopolitan

Essence

The Wall Street Journal

AARP

Entertainment Weekly

NA

NA

NA

Source: MMR's 2006 Publication Research Satisfaction Survey.

The following publication websites are more popular among the specific ethnic group than among all adults:

Hispanics

African Americans

Asians

All Adults (Top Three)

Car and Driver

Fitness

The Wall Street Journal

New York Times

Money

Entertainment Weekly

Forbes

USA Today

-

ESPN the Magazine

-

People

Source: MMR's 2006 Publication Research Satisfaction Survey.


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