Lehigh Direct Looking into Hispanic Direct Marketing
Lehigh Direct, a Broadview Illinois-based direct mail company, has customers interested in Hispanic marketing:
“There particularly is a lot of interested in the telecommunications category,” Damon Frugoli, VP of Digital Technology at Lehigh Direct tells Portada.
One of the challenges his firm faces is to develop in-language and culturally-adjusted mailing pieces, Frugoli notes.
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