Changing Places

  • Verónica Vela has been promoted to account director at the Bravo Group.
  • Mediaedge:cia has named advertising and marketing research veteran Fernanda Fares senior manager, consumer insights.

  • Rocío Fernandez has been named executive director of planning for Dieste Harmel and Partners
  • Rafael Rodriguez has joined the Rumbo newspaper chain in Texas as managing director of the Rio Grande Valley office. “Rafael has over 14 years of sales and management experience with Hispanic publications throughout the state,” said Cook. “He's extremely knowledgeable and well connected in the Hispanic market and will be a tremendous asset to our publication.” As managing director, Rodriguez will be responsible for developing new business, maintaining strong relationships with advertising agencies and local businesses, and serving as a key point of contact for RUMBO in the Valley community. Additionally, he will hire and train new sales associates and monitor collections and distribution. Prior to joining RUMBO, Rodriguez spent the past 14 years as sales manager at the Valley Town Crier, a weekly community paper covering Hidalgo County, owned by American Consolidated Media.

Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

Only one in five advertisers said they’re able to systematically combat fraud with the right tools and expertise. Why aren’t marketers taking this growing risk head-on?


BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?