Advertising Campaigns: Transworld Entertainment
Albany, NY, based Transworld Entertainment, is going to increase its Hispanic Advertising Allocation in 2007. Trans World Entertainment Corporation is one of the largest specialty music and video retailers in the United States.
Most of Transworld Entertainment Hispanic advertising is done through Radio and Newspaper (FSI) advertising. Advertising is bought in-house and supports the launch of CD's by Hispanic singers or releases of Spanish-language videos.
Founded in 1972, the Company currently operates over 800 stores in 26 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands, and operates a retail Web site at www.fye.com. Its stores are divided into two categories: mall-based and freestanding. Trans World's national mall-based portfolio is now united under the brand name FYE, for your entertainment; the portfolio also includes select Saturday Matinee movie stores. Freestanding stores include Wherehouse Music, Coconuts Music & Movies, Strawberries, Spec's, CD World, Streetside Records and Planet Music.
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