Advertising Campaigns: Transworld Entertainment

Albany, NY, based Transworld Entertainment, is going to increase its Hispanic Advertising Allocation in 2007. Trans World Entertainment Corporation is one of the largest specialty music and video retailers in the United States.

Most of Transworld Entertainment Hispanic advertising is done through Radio and Newspaper (FSI) advertising. Advertising is bought in-house and supports the launch of CD's by Hispanic singers or releases of Spanish-language videos.

Founded in 1972, the Company currently operates over 800 stores in 26 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands, and operates a retail Web site at www.fye.com. Its stores are divided into two categories: mall-based and freestanding. Trans World's national mall-based portfolio is now united under the brand name FYE, for your entertainment; the portfolio also includes select Saturday Matinee movie stores. Freestanding stores include Wherehouse Music, Coconuts Music & Movies, Strawberries, Spec's, CD World, Streetside Records and Planet Music.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


4 Essential Takeaways From Portada New York’s Conference

4 Essential Takeaways From Portada New York’s Conference

#PortadaNY was a great opportunity for attendees to discuss passion-point marketing's most imminent issues. Karina Masolova, Contributor at Large for Portada, has put together the following recap of essential takeaways from yesterday's panels.


#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.