Synovate Launches PAX Survey in Latin America
Synovate has announced the launch of its PAX media consumption survey in Latin America.
The survey, which has previously been implemented across Asia and the Middle East, examines the media consumption patterns of affluent consumers, and allows marketers to adjust their strategy as needed.
So far, CNN International, CNN en Español and BBC World have all signed up. Synovate's global head of media, Steve Garton, said in a statement that the PAX Latin America survey will offer the most comprehensive picture to date of the consumption and media habits of over seven million affluent Latin Americans.
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