Changing Places

Miami-based Zubi Advertising has hired Holly McGavock as an account planner.

Rebecca Chavez Becker has been named the new sales director for Conexion.

Ignacio Galceran promoted to CEO for Synovate in Latin America.

MosaicaMD has announced the appointment of Ernesto Lopez as senior strategic planner.

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Editorial Staff @portada_online

Portada Staff

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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.